Local The latest news from around North Texas. Fort Worth 2 hours ago. Dallas Love Field 3 hours ago. This article tagged under: taco cabana Dallas Austin Denton Frisco. Back to Article. Close Menu. This decision would ultimately give rise to Taco Cabana becoming a round-the-clock operation. Not surprisingly, with Stehling's organizational ability and his talent for implementing all the appropriate operating systems and accounting mechanisms, in addition to his experience in hiring the right personnel and extensive background in restaurant design, Taco Cabana was a rapid success.
From its inception, Stehling was committed to purchasing and selling the highest quality food for his customers. Made from fresh meat and produce delivered by vendors to the small restaurant three times per week, the menu was prepared fresh every day.
Stehling was convinced that this would significantly set his restaurant apart from other traditional Mexican restaurants and fast food establishments that heavily depended on serving pre-prepared, pre-packaged, and frozen food to maintain their large customer base.
One of the most attractive features of his taco stand was the inexpensive price for every item on the menu. This policy of Stehling's was intentional, since he thought that Taco Cabana could garner a loyal following by pricing its menu lower than for comparable fare sold in sit-down Mexican restaurants where traditionally prepared food was the primary attraction.
Home-tested recipes and authentic Mexican cuisine, along with alcoholic beverages such as beer and margaritas, were a hit at their low-selling price. Soon Stehling came to realize that he was sitting on top of a potential gold mine. He decided therefore to open up a chain of the Taco Cabana restaurants throughout the city of San Antonio. However, Stehling knew that he could not expand without additional help. As a result, he asked two of his brothers to assist him in expanding the business.
Brought in as equal partners, the two brothers worked hard to make the Taco Cabana concept successful. Within a short period of time, the brothers' hard work paid off handsomely. Under the direction of the family partnership, Taco Cabana grew to include nine restaurants in and around San Antonio. Just as important, revenues were increasing at a dramatic rate.
Throughout the early s, Taco Cabana continued to provide its customers with fresh food and efficient service. At first, Stehling and his brothers had an informal and close-working relationship, with each of the siblings assuming certain responsibilities related to the business. From one small taco stand, the brothers had built up what was regarded across the city as a highly successful restaurant business.
However, as the company grew larger and its revenues increased, the brothers began to express significant differences in their vision for the expanding firm. Most of these disagreements centered on management issues, but as time went on they encompassed other areas of the business.
Finally, in , Felix Stehling's two brothers left the company, and the founder of Taco Cabana was once again solely in charge. The disagreements among the brothers had not hurt Taco Cabana's revenues at all, and Stehling decided that he did not want to wait any longer to expand the firm's operations in a dramatic way. The first step in his expansion plan was to hire a right-hand man who would help him in the endeavor. Stehling found the perfect candidate in Richard Cervera.
Cervera had been working as a middle management executive at Fuddruckers, a national restaurant chain based in San Antonio. More importantly, Cervera was a regular customer at Taco Cabana, sometimes eating there six times a week, and had inquired about franchise opportunities at the company. Intrigued with Cervera's passion for Taco Cabana food, as well as impressed with his executive management capabilities, Stehling decided to bring him on board. Taco Cabana prospered under the dual leadership of Stehling and Cervera.
Hired as the executive vice-president in , Cervera was responsible not only for implementing a strategic expansion plan that he and Stehling conceived, but the new manager also had oversight of many of the day-to-day operations at the firm.
By , the company had added a number of new restaurants to its chain and began expanding into neighboring states. For his effort and accomplishments, Cervera was appointed president of the company in and in this capacity continued to pursue an aggressive expansion policy.
A strong supporter of franchising, he made a comprehensive support system available to people who arranged franchise agreements with Taco Cabana. The company was now experiencing explosive growth with a private placement in and the purchase of four restaurants owned and operated by Sombrero Rosa.
Another private placement was made the following year, with the acquisition occurring during the early part of By the end of that year, the company had gone public with its first stock offering and counted 17 restaurants that were managed and operating under the name Taco Cabana. Taco Cabana's quick growth and success had inspired many imitators, and some of these decorated their restaurants and patio cafes in the same bright pastels as those of Taco Cabana.
Stehling and Cervera brought a lawsuit against the most flagrant of the imitators, a restaurant chain based in San Antonio named Two Pesos. When a Dairy Queen went out of business across the street, Stehling purchased the property with an eye towards more parking, but eventually decided to put the building to use and opened the first Taco Cabana on September 21st, They're open 24hrs largely because of a furniture thief In the early days of their original location, a bunch of their patio furniture was stolen, encouraging them to adopt the 24hr format to make sure someone always had a watchful eye on the precious outdoor chairs.
Despite the ensuing panic and surprise of Texans seeing snow for the first time, Taco Cabana stayed open. One of the company's original owners actually took employees to and from work in a tractor-trailer, because, Texas.
For their 35th anniversary they restored the original appearance of the first location In September of , they somehow fit the San Antonio location at Hildebrand and San Pedro into the Wayback Machine, and out popped this delightful style yellow awning.
They made it pink so people would notice The second store was painted pink to catch people's eyes along the highway. Pink remains the company's signature color 35 years later. Taco Cabana has won a Supreme Court case A Houston restauranteur nearly took Taco C national, but when negotiations broke down, he started his own Mexican patio concept called Two Pesos
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