And if you're reading this, I'm willing to bet you asked Google the same thing. Brand is not as big a signifier of quality as you might expect, though. Sure, there are budget-focused brands out there like Insignia or Element , which are noticeably lower quality than the well-known names like Samsung , LG and Sony.
But each of those big brands has high-end models and low-end models, and the TV you choose likely has more to do with the individual set's features rather than the name on the bezel. That said, there are some small patterns among how each manufacturer develops their TVs. So let's talk about where those big brands excel, which might help you narrow down your search — if you want to dig deeper, check out our full TV buying guide. LG is the perfect example of "brand isn't everything": Its top-end models are some of the absolute best TVs you can buy today, while their midrange and budget models are a bit less enticing in most cases.
It boasts perfect black levels that make the picture pop right off the screen with incredible clarity for gaming, to boot. If you can afford it, it's hard to go too wrong with this self-lighting OLED.
These panels provide better viewing angles — colors don't look "wrong" when you're sitting off-center — at the cost of worse black levels. As such, they aren't ideal for movies in a dark room. For watching daytime shows with lots of friends sitting around the TV however, they're a solid option.
Samsung's TVs are all well-made, but like LG, their top-of-the-line models are where the good stuff is and their midrange models provide less value than competing brands. Its blacks aren't as deep as its OLED competition namely spotted in TVs from LG and Sony , but it has a much brighter picture, making it ideal for rooms with a lot of sunlight streaming through.
And its adaptive picture properties are designed to adjust automatically as your room gets darker or brighter. Samsung has also made a splash with unique TVs like The Frame , which acts as a TV when it's on, and art when it's off. I personally own this TV, and I love having something other than a black slab to look at on my wall when the TV is off. If you like motion smoothing, it may be a better choice over Samsung's Q90T thanks to Sony's class-leading processing.
Very low overhead so they have better prices. I"ve never owned one but friends do and they like them alot. That said, I have and LG and a Toshiba. I really like the Toshiba I will probably get a bigger one 50"ish in a couple years. Gotta say Vizio. I always perceived Sanyo as a brand that you end up with, not one that you choose.
In any event my experiences with Vizio TVs have all been positive so I have no problem supporting them. Vizio is the only TV brand I even consider. Parents had many problems with their Sony, and my sister's Samsung completely died on her.
I have an old refurbished 32" Vizio that was, and still is, perfect How it was explained to me is that some of the more well known brands make crappy TVs ie Sony but still sell some because of their brand name. Vizio has been out of my family's price range but has worked well for everyone i know.
Hard not to buy one of their sets. I have a Westinghouse 40" that I bought for myself when I moved out, I got it for. I have had a 42" Vizio HD for about two years and am very happy with it. Great picture quality. This information should be useful if you choose a TV largely based on brand. The charts below are average prices and scores. Performance can vary by series and even by model within a single brand.
Also, companies evolve over time. Our testing shows that certain models from somewhat newer brands, most notably Hisense and TCL, have been improving in quality recently. But typically, we see that better performance only in the upper-tier models from these brands; often models in their entry-level series earn significantly lower scores. And several familiar brands, including Philips, Sharp, and Toshiba, have either changed ownership or are now controlled by other companies here in the U.
Sharp, for example, had been licensed by the Chinese company Hisense until recently; the brand is now controlled by Sharp's Taiwanese parent company, Foxconn, which hasn't sold any Sharp TVs in the U. And Hisense now owns the majority share of Toshiba's TV business worldwide.
Major brands dominate this slice of our TV ratings, which include , , , and inch TVs. We'll also be testing TVs with screens up to 85 inches this year. That list now includes TCL, which has become one of the three top-selling brands in the U.
The average price figures we show are a bit higher than the average for all big TVs on the market. We test these flagship models from all the brands, but with major brands there is a much greater difference in pricing between the least and most expensive sets they offer.
This often skews the average prices higher for the major brands. Given their high average scores, sets from any of these TV brands might be worth considering. Just note that its improved performance is mainly due to its newer 6-Series and 8-Series models, which have done very well in our tests—in particular, 6-Series sets offer a lot of bang for the buck, with top-notch picture quality, including the ability to produce an effective HDR experience, something most comparably priced sets fail to do.
That includes things such as Hz refresh rates, full-array LED backlights with local dimming, more effective HDR performance , and special gaming features such as low-latency modes and variable refresh rates. As we note above, Sony focuses on high-performance, high-price sets. In this size category, TCL again seems to offer a very compelling balance of price and performance. Some models from Hisense, Toshiba, and Insignia might be worth considering for less finicky viewers who are on an even tighter budget.
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