People like to spend online and consume content due to which the chances of a product or service being sold online increases rapidly.
Whereas much more time and effort are required for a customer to a product offline. The purchasing power of people to purchase online gives an edge to Digital Marketing as people like to buy from the comfort of their home unlike Traditional Marketing where the buyer has to go and purchase the product physically. Digital Marketing has more chances of getting repeat customers whereas Traditional Marketing has fewer chances of getting customers on repeat bases due to the high costs of marketing.
The concept is to market the product or service mainly through digital platforms which are more often used by the people. The concept is to Market the product or service through platforms like Radio, advertisements in newspaper etc. The audience in this case is mainly people spending time on social media platforms and on other digital platforms. The audience in this case is mainly people who are not that active on digital platforms including social media platforms.
Digital Marketing is generally cost efficient and can be done on digital platforms for little or no money. Traditional Marketing can sometimes be costly because it includes marketing on platforms like newspapers, radio, television, and etc. The main advantages are cost efficient model and more reach to the audience which is overall good for marketing.
The disadvantage is the inefficiency to reach the audience on social media and digital platforms due to which there is loss of some potential buyers. However, smart organizations use both of them to develop strong relationships between prospects, leads and customers.
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Key Differences Between Traditional Marketing and Digital Marketing The difference between traditional marketing and digital marketing are stated hereunder: Traditional Marketing implies any sort of promotion, advertising or campaign, used by the companies over the years for publicizing the products and services, by using conventional channels like radio, television newspaper, etc.
While traditional marketing is static, whereas digital marketing is dynamic in nature. The rate of conversion from a prospect to lead is faster in digital marketing as compared to traditional marketing. This is because, digital marketing is data-driven marketing and ads are shown to people according to their likes and interests, and this helps in generating qualified leads. Customer engagement refers to the interaction between a customer and a company via different online or offline channels.
So, the rate of customer engagement is higher in digital marketing as compared to traditional marketing. Return on Investment cannot be calculated in the case of traditional marketing, but one can easily calculate the same in the case of digital marketing. While traditional marketing is less effective more expensive, digital marketing is less expensive more effective.
With digital marketing, one can easily keep an eye on where the buyer is coming from, which is the most viewed product, how many customers are actually buying the product, who are interested in the product, etc.
On the other hand, in traditional marketing, tracking the customer is not at all possible. Traditional Marketing uses standardized methods to target customers, and therefore, it involves mass marketing with a very low personal touch.
On the contrary, digital marketing uses personalization in the sense that only those products are shown to the customers in which they have shown interest recently or they are searching for it over the internet for quite some time.
In the case of traditional marketing, tweakings are not possible once the ad is placed. As against, tweaking can be performed anytime, even after the ad is placed. As the traditional marketing caters the audience of the specific geographical area only, so the reach is local or limited to the concerned area where the ad is shown. On the other hand, as digital marketing uses the internet, the products and services that are being promoted can fetch demand globally.
Thus, digital marketing is not confined to a specific area only. Coming to the results, traditional marketing takes time to show the results of the marketing activities.
But, digital marketing shows quick and real-time results to the marketer. In case of traditional marketing, consumers cannot skip the ads, as they are bound to watch them, however, there is no such limitation in case of digital marketing as it allows the consumers to avoid or skip the ads which they do not find useful or they are not interested in.
While traditional marketing is a one-way communication, where the company spreads information about the product or services offered, digital marketing is two-way communication, where along with the ads placed by the company to spread information, customers also provide their feedback about the products and services, in the form of reviews, etc. Comments Thanks for this article. Thanks for this article wonderful and knowledgeable!!!!!
Leave a Reply Cancel reply Your email address will not be published. Traditional Marketing refers to the marketing that uses traditional channels or media, for the purpose of marketing communication.
It includes newspaper, journals, posters, magazines, pamphlet, etc. It may include television and radio, which provides knowledge, information, news along with the entertainment.
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